Campaign focuses on what makes the community special

Our new campaign, “We’ve made it home,” focuses on how the people make the community and tells the story of Estrella through the words of its residents—from young to old and new to longtime homeowners.

“We’ve made it home” features residents in different places and situations that illustrate what makes Estrella home for them. The foundation for the new campaign centers on homeowner stories – told from their unique perspective – that paint a picture of why Estrella is a special place to call home. The campaign highlights these stories through warm photography and narrative style and plays with the double meaning of the phrase “we’ve made it home”.  To read more about our residents stories go to www.estrella.com.

A completely new Estrella.com launched in late summer 2011 featuring major improvements in the depth, breadth and usability of the site. The new format lends itself well to the lifestyle-oriented campaign and again utilizes in many cases a first-person perspective. This site while full of content and useful information also presents a personal connection to our community.

Navigating the site is also simpler with information available in just a few easy clicks. You can search for your new home with greater viewing capabilities, and enjoy photography of the community throughout the site. Want to learn more about our amenity-rich community?  We've got that all too on the site’s interactive community map. Estrella also has plans on making it easier to view our website on your mobile device, and we will soon be introducing a new mobile website designed to make your home shopping experience easier when you’re on the go.  So be sure to visit www.estrella.com often.