Estrella’s Taylor Morrison Ranked Most Trusted Builder in Nation for 9th Straight Year

Over the life of Estrella, perhaps a dozen or more homebuilders have helped create an incredible tapestry of gorgeous homes and welcoming neighborhoods, providing thousands of residents with nearly unlimited floorplans and style options. Among those builders is the nine-time most trusted home builder in the country, Taylor Morrison. In fact, according to Lifestory Research, Taylor Morrison ranks the highest among dozens of homebuilders nationwide. To qualify for inclusion in the survey, builders must have reached a standard of broad brand awareness and a 95% confidence level.

The Lifestory research is based on the opinions of nearly 59,000 individuals actively shopping for a new home over the last 12 months earning Taylor Morrison a Net Trust Quotient Score of 109.9. In the study, consumers rate the quality of the home builder, their likelihood to recommend the builder, how favorable they feel about the builder, how they rate their reputation, positive and negative comments they have heard about a builder, and trust in the builder.

As quoted in the article, “Today’s home shoppers are craving reassurance, and rightfully so following an era of rising mortgage rates and limited housing supply, but having a deep understanding of your customers, building meaningful relationships from the start, and leading with empathy can withstand any market condition,” says Taylor Morrison Chairman and CEO Sheryl Palmer.

Taylor Morrison is the builder behind Estrella’s unique and highly sought-after 55+ community CantaMia, as well as one of the community’s newest neighborhoods, Discovery. In all, Taylor Morrison has built 1,625 homes in Estrella in five neighborhoods with more homes planned.

Listed at number three on this list is another distinguished Estrella builder, Toll Brothers, with Beazer Homes ranking 19th on the national list.

Find your new home at and discover why 8,000 families already call this diverse, welcoming West Valley master-planned community home. Located in Goodyear, Arizona amongst pristine mountains and a dramatic desert landscape, Estrella amenities include multiple Residents’ Clubs, resort-style pools and a waterpark, 72 acres of lakes, 65-plus miles of paths and trails, the Yacht Club of Estrella, the award-winning Nicklaus Design course at the Golf Club of Estrella, community welcome center, and more than 50 neighborhood parks.